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Memes in Social Media MarketingĬreating and sharing memes on social media heavily influences Internet culture. It’s hard to pinpoint the very first Internet meme, but one of the earliest was the 3D Dancing Baby. Now, Dawkins’ concept turned into the hilarity that we know as Internet culture. Of course, he made sure to notate that some ideas are more successful at spreading (now, we’d call it becoming “viral”) than others.ĭawkins named this concept “mimeme,” which is from the Greek word meaning “that which is replicated.” He later abbreviated it to meme, because it sounds similar to genes, which can be replicated and spread.Īs the Internet advanced and became more accessible to people, memes continued to grow. In this book, he claimed that ideas were like organisms, able to spread and mutate. Biologist, Richard Dawkins published a book titled, The Selfish Gene. The history of the meme started in 1976-yes, we’re going way back. It’s simply a memorable piece of content that gets spread widely across the Interwebs because of its relatability and humor. Memes can be a photo, video, person, fictional character, song, event, gif, Tweet-the possibilities are endless. Memes are an idea or joke expressed through content on the Internet. Okay, now it’s time for some more technical terms. Geoff: Memes are the only truly good thing in the world. Especially when I thought my story was on point.Īndres: Meme: (noun) Once a month, there is a new cultural phenomenon plaguing the Internet. Michelle: Small videos of joy that enter my emails or text messages when I least expect it. So, I reached out to the Creative Division to make “sense” of them:Īnne E.: Memes are Millennials’ way of hiding true and terrifying insecurities about how little they control in their lives.ĭiana: Instead of giving me a definition of “meme,” Diana sent me…a meme: It’s incredibly difficult to describe what a meme is. But where the heck did these memes come from, and why aren’t why going away? Before we get into the history of Internet memes, here’s a little disclaimer: Post Launch willingly and frantically sought to fill this this blog with our favorite memes-none of which have anything to do with the content itself other than the fact that we’re talking about memes today. Maybe you’re a connoisseur of the Dos Equis Man meme or Success Kid. What’s your favorite Internet meme? Perhaps it’s Grumpy Cat or the ever-popular Rick Roll.